Summary of Buyer Agreement

The Buyer Agreement applies to users purchasing products on our platform as Buyers.

• Eligibility: You must be a licensed business entity, with an authorized rep 18+ (21+ for handgun ammo), and comply with all laws (ITAR, EAR, ATF, OFAC/SDN restrictions).
• Purchases: All products are sold as-is. You’re responsible for verifying specs, licenses, and legal compliance. Winning bids in auctions are binding.
• GM’s Role: We act as an intermediary connecting Manufacturers and GMers. We don’t manufacture products or guarantee performance.
• Conduct & Compliance: Maintain professional conduct, submit requested records within 10 business days, and follow all applicable laws.
• Confidentiality & Data Use: Seller info is confidential. GM may use anonymized buyer data for analytics and operations.
• Liability: GM is not liable for Seller actions or shipping. You indemnify GM for any legal violations. Disputes are resolved via arbitration in Hillsborough County, FL.

Please read the full Buyer Agreement below for complete details.

Full Buyer Agreement

Effective Date: April 22, 2025 Buyer Agreement

This Buyer Agreement (“Agreement”) is entered into by and between General Munition LLC, a Florida limited liability company located at 2640 Causeway Center Dr, Tampa, FL 33619 (“GM”), and the individual or entity registering to purchase products on GM’s online marketplace platform (“Buyer”). Buyer must be a licensed business entity, and the individual registering represents they are an authorized representative of the Buyer and at least 18 years old (21+ for handgun ammunition). By registering an account, placing an inquiry, or purchasing any product through GM’s platform, the Buyer agrees to the following terms and conditions:

1. Nature of the Platform

1.1. GM operates a B2B online marketplace platform designed to connect verified Sellers of, but not limited to, ammunition, components, defense‐related goods, industrial equipment, and commercial products with qualified Buyers. GM may expand its scope of offerings at its discretion.

1.2. GM acts solely as an intermediary, facilitating inquiries, negotiations, and payments between Buyers and Sellers, and does not take title to any Products. GM is not a party to any contracts or disputes between Buyers and Sellers; such agreements and disputes are solely between the respective parties.

1.3. All Products are listed and sold on an ‘as-is’ basis. GM disclaims all
warranties, express or implied—including warranties of merchantability, fitness for a particular purpose, and compliance with export control laws (e.g., ITAR, EAR). The responsibility for the quality, legality, and regulatory compliance of each Product rests solely with the Seller.

1.4. GM does not inspect or verify the physical condition or accuracy of any Product information provided by Sellers. It is the Buyer’s responsibility to conduct due diligence prior to purchase, which includes: (a) verifying the accuracy of product specifications, descriptions, and images; (b) ensuring the product complies with all applicable laws, including ITAR, EAR, ATF regulations, and U.S. sanctions; and (c) confirming possession of any necessary licenses, permits, or certifications required to purchase, possess, or transport the product. Buyers assume all risks associated with failing to perform such due diligence.

2. Buyer Eligibility and Compliance

2.1. Buyer represents that they are a licensed business entity and that the individual registering is an authorized representative who is at least 18 years old.

2.2. Buyer represents and warrants that they are legally permitted to purchase and possess the products listed on the GM platform under all applicable local, state, federal, and international law.

2.3. Buyer agrees to comply with all applicable laws, including, without limitation, the Gun Control Act, National Firearms Act, ATF regulations, ITAR, EAR, DOT regulations, and U.S. sanctions (e.g., those administered by OFAC and listed on the SDN List). Buyer shall not use the GM platform to purchase items for resale, export, or delivery to sanctioned entities, embargoed countries, or prohibited persons under U.S. law, and must not export, re-export, or transfer any controlled items without the required government approvals. Buyer represents and warrants that they are not, and are not acting on behalf of, any prohibited party under U.S. sanctions. Buyer shall immediately notify GM if there is any suspicion that a transaction involves a sanctioned party or jurisdiction. Failure to comply may result in account suspension, termination, and liability for any incurred penalties or damages.

2.4. GM will verify the Buyer’s identity, business affiliation, licensing status, and end-user intent before granting access to restricted listings. GM may request business credentials, certifications, or other documentation at its discretion.

3. Product Inquiries and Purchases

3.1. All inquiries and negotiations between Buyers and Sellers shall be facilitated by GM. Negotiations may occur via the GM platform, phone, email, or text, through an authorized GM representative. Any direct communication between a Buyer and a Seller outside of such GM-facilitated channels is permitted only if expressly approved by GM or is deemed necessary for inspection or pickup arrangements, and must thereafter be documented by GM.

3.2. Buyer is solely responsible for reviewing all product descriptions, specifications, and images provided by the Seller prior to completing any purchase.

3.3. Buyer acknowledges that they have had the opportunity to request any necessary inspections, certifications, or supporting documentation prior to purchase and, by completing a transaction, waive any further rights to additional inspections unless otherwise agreed in writing before the sale.

3.4. Unless otherwise expressly stated in writing, all sales are final and non-returnable.

3.5. “Initiated” means any inquiry, introduction, or communication between a Buyer and Seller that is facilitated by GM—whether on the platform or through GM representatives via phone, email, or text—that results in a transaction within two (2) years of the initial inquiry.

3.6. Buyer agrees to promptly notify GM if a purchase is made directly with a Seller introduced by GM. Notification must be provided in writing within 72 hours of the off-platform sale. If GM identifies such circumvention, GM shall be entitled to receive its full commission as if the transaction had occurred through the platform, in addition to an extra penalty of 10% of the transaction value and potential account suspension or termination. Prior to imposing any penalty, GM will notify the Buyer and provide an opportunity to respond. This provision shall survive the termination of this Agreement.

3.7. In auctions, placing a bid constitutes a binding agreement to purchase the item if the bid is the highest and meets or exceeds the reserve price at auction close. Failure to complete payment within the required timeframe may result in penalties as detailed in the Auction Terms Addendum.

4. Payments and Transactions

4.1. GM facilitates payments between Buyers and Sellers as a neutral intermediary. GM will collect funds from the Buyer, deduct any applicable fees or commission, and remit the net proceeds to the Seller. Buyers are not authorized to pay Sellers directly unless explicitly approved in writing by GM. GM does not act as a trustee or escrow agent; funds are held only temporarily for the purpose of facilitating transactions.

4.2. Buyer agrees not to circumvent GM by purchasing directly from any Seller introduced through GM’s platform, listings, staff, or marketing efforts.

4.3. In the event of a payment dispute, chargeback, or reversal, the Buyer shall remain responsible for the full purchase amount, unless a different arrangement is expressly agreed to in writing by GM.

5. Shipping and Risk of Loss

5.1. Shipping Arrangements. Shipping arrangements may be made by the Seller, Buyer, GM, or an approved third-party logistics provider, as mutually agreed upon at the time of sale. GM may assist in coordinating shipping as a courtesy but is not responsible for selecting the carrier or ensuring the performance of any shipping service.

5.2. Risk Transfer. The risk of loss or damage to the item transfers to the Buyer upon pickup by the Buyer or shipment by the Seller—whichever occurs first—regardless of which party arranges shipping.

5.3. Liability. GM shall not be liable for any delays, damages, misdelivery, or losses incurred during shipping, regardless of whether GM assisted in arranging the carrier. GM acts solely as a facilitator and does not become a party to the shipping contract. All risks and liabilities associated with shipping shall remain with the Seller, Buyer, or the designated carrier, as applicable. Shipping insurance, if desired, must be arranged and paid for by the Seller or Buyer, as agreed between them.

6. Confidentiality and Code of Conduct

6.1. All communications, inquiries, pricing information, and Seller data accessed through the GM platform are confidential and shall not be used by Buyers for any purpose other than facilitating transactions on the platform. Such information may not be utilized for solicitation, resale, or competitive purposes without GM’s prior written consent.

6.2. Buyers agree to conduct themselves in a good-faith, professional, and lawful manner while using the GM platform. This includes, but is not limited to:

(a) Communicating respectfully with GM staff and Sellers;

(b) Placing inquiries and bids only with genuine purchasing intent;

(c) Refraining from fraudulent chargebacks, impersonation, deceptive practices, or any actions that could disrupt platform operations or undermine its integrity.

GM reserves the right to restrict, suspend, or terminate Buyer access to the platform for any violation of this Code of Conduct or the confidentiality obligations set forth herein, and any such violation may subject the Buyer to additional legal remedies.

7. Limitation of Liability and Indemnity

7.1. GM does not guarantee the accuracy, legality, or condition of any products listed.

7.2. Buyer agrees to indemnify, defend, and hold harmless GM, its officers, directors, employees, and agents from any claims, damages, liabilities, and expenses (including attorneys’ fees) arising from: (i) Buyer’s use of the platform; (ii) Buyer’s purchase, transport, or use of any product; (iii) violation of any law or regulation.

7.3. GM shall not be liable for indirect, incidental, punitive, or consequential damages arising from any transaction or use of the platform.

7.4. GM does not guarantee Seller performance, delivery, or product condition, and is not liable for Seller non-performance, missed delivery, or refusal to refund. All disputes between Buyer and Seller shall be resolved directly between the parties. At its sole discretion, GM may offer assistance in resolving such disputes, including pursuing reimbursement from the Seller. If GM provides assistance, both Buyer and Seller agree to abide by GM’s final decision, which shall be binding on both parties. Any refund to the Buyer is contingent on successful recovery of funds from the Seller.

7.5. GM’s total liability for any claim shall not exceed the commissions earned from the transaction in question.

8. Audit Rights and Data Usage

8.1. GM reserves the right to audit Buyers at any time to confirm compliance with this Agreement. In connection with such audits, Buyers agree to promptly furnish any documentation or information reasonably requested by GM, not to exceed ten (10) business days from the request date.

8.2. GM may collect, analyze, and utilize anonymized or aggregate data derived from Buyer activity, including searches and transaction records, for internal analytics, operational improvements, and market insights. No personally identifiable or competitively sensitive Buyer data shall be disclosed or made public without the Buyer’s prior express consent, in accordance with GM’s privacy policy.

8.3. All information obtained in connection with any audit shall be treated as confidential and used solely for the purpose of verifying compliance with this Agreement.

9. Termination

9.1. GM may, at its sole discretion and with or without cause, suspend or terminate Buyer access to the GM platform immediately and without prior notice.

9.2. Termination of Buyer access shall not relieve the Buyer of any payment obligations, liabilities, or accrued responsibilities incurred prior to the termination date.

9.3. Notwithstanding termination, the provisions relating to compliance, confidentiality, indemnification, liability, and dispute resolution shall survive and continue in full force and effect.

10. Governing Law and Dispute Resolution

10.1. This Agreement shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles.

10.2. Any dispute, controversy, or claim arising out of or relating to this Agreement, its breach, termination, or validity, shall be resolved exclusively through binding arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules. The arbitration shall be conducted in Sarasota County, Florida, unless the parties mutually agree to an alternative location.

10.3. Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its confidential information or intellectual property rights.

10.4. The arbitration award shall be final and binding, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

11. Force Majeure

11.1. Neither party shall be liable for any delay or failure to perform its obligations under this Agreement if such delay or failure is due to causes beyond its reasonable control, including, without limitation, acts of God, natural disasters, war, terrorism, labor disputes, government orders or restrictions, supply chain disruptions, pandemics, or any other force majeure event.

11.2. The party affected by a force majeure event shall promptly notify the other party in writing, specifying the nature of the event and the expected duration of the delay.

11.3. If the force majeure event persists for more than sixty (60) days, either party may terminate this Agreement without incurring any liability for
non-performance of its obligations, except for payment obligations accrued prior to the termination date. Notwithstanding the foregoing, any payment obligations that have accrued before the onset of the force majeure event shall remain due and payable.

12. Data Security and Privacy

12.1. GM implements reasonable technical and organizational measures to protect Buyer data, including inquiries, communications, and transaction details, from unauthorized access, loss, or disclosure. However, Buyer acknowledges that no system is entirely secure, and GM is not liable for unauthorized access beyond its reasonable control.

12.2. Buyer agrees to maintain the security of their account credentials and promptly notify GM of any suspected unauthorized access or breach. Buyer is responsible for any activity conducted through their account.

12.3. Buyer consents to GM collecting, storing, and processing their business data (e.g., inquiries, transaction details) as necessary to operate the platform and comply with legal obligations. GM’s use of such data is governed by its Privacy Policy, available on the platform.

12.4. Buyer shall not disclose, misuse, or harvest any Seller data (e.g., pricing, contact details) accessed through GM for purposes unrelated to the

transaction, including marketing or competitive activities. Violations may result in account suspension or termination.

12.5. In the event of a data breach affecting Buyer data, GM will notify Buyer promptly, as required by applicable law, and cooperate in mitigating any harm, but shall not be liable for damages unless caused by GM’s gross negligence or willful misconduct.

13. Acceptance

13.1. By registering an account, submitting a product inquiry, or otherwise using the GM platform, the Buyer unequivocally agrees to be bound by all the terms and conditions of this Agreement. Continued use of the platform constitutes ongoing acceptance of any updates or modifications to these terms as communicated by GM.

Contact

For questions or concerns, please:

Summary of Platform Terms of Service

The Platform Terms of Service govern your access to and use of generalmunition.com and our marketplace services as a Seller, Buyer, or auction Participant.

• Eligibility: You must be a licensed business entity, with an authorized representative at least 18 years old (21+ for handgun ammunition).
• User Responsibilities: Comply with all applicable laws (e.g., ITAR, ATF), and do not misuse the Website (e.g., no scraping, no viruses). Shipping and Returns: Risk transfers to Buyers upon pickup/shipment; all sales are final with no returns.
• Liability: GM is not liable for damages during shipping or website usage; liability is capped at commissions earned or $50. Disputes: Resolved through arbitration in Sarasota County, Florida.

Please read the full Platform Terms of Service below for complete details.

Full Platform Terms of Service

Effective Date: April 23, 2025

Introduction

Welcome to General Munition LLC (“GM,” “we,” “us,” or “our”). These Platform Terms of Service (“Terms”) govern your access to and use of generalmunition.com (“Website” or “Site”), as well as your participation in our B2B marketplace for ammunition manufacturers and suppliers. By accessing or using the Website or our services, you agree to be bound by these Terms, our Privacy Policy, and any applicable agreements (e.g., Seller Agreement, Buyer Agreement, Auction Terms Addendum). If you do not agree, please do not use our Website or services.

GM operates as an intermediary, facilitating transactions between Sellers and Buyers, including through auctions. Specific terms for Sellers, Buyers, and auction Participants are outlined in the Seller Agreement, Buyer Agreement, and Auction Terms Addendum, respectively. These Terms supplement those agreements and apply to all users.

We may update these Terms at any time by posting changes on the Website. Continued use after changes constitutes acceptance. Check this page periodically for updates.

Eligibility

To access or use the Website or our services, you must be a licensed business entity, and the individual acting on your behalf must be an authorized representative at least 18 years old. For handgun ammunition or certain products, federal law requires users to be at least 21 years old. You represent and warrant that you meet these requirements and comply with all applicable laws, including ITAR, EAR, ATF regulations, and U.S. sanctions (e.g., OFAC, SDN List). GM reserves the right to request proof of age or business status and deny service to users who do not meet these requirements.

You further represent and warrant that:

• You have no indictments or convictions for any crime with a potential sentence exceeding one year.
• You are not a fugitive from justice, an unlawful user of controlled substances, declared mentally unfit, or committed to a mental institution.
• You are not an illegal alien, under a domestic violence restraining order, or convicted of a misdemeanor crime of domestic violence. You are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, nor are you listed on any U.S. Government list of prohibited parties.

User Compliance

You agree to use the Website and our services responsibly and in compliance with all applicable laws, including export control regulations (e.g., Export Control Reform Act, Export Administration Regulations, ITAR). You will not use products or services for resale or export without proper authorization.

Compliance with these laws is your sole responsibility, and GM is not liable for any violations.

Website Usage and Intellectual Property

GM grants you a limited, non-exclusive, non-transferable license to access and use the Website for business purposes related to our marketplace, provided you do not modify, copy, distribute, or create derivative works from the Website or its content without prior written permission. You may not:

• Use robots, spiders, or other automated means to monitor or copy the Website.
• Engage in scraping, mirroring, or other unauthorized use of the Website content.
• Introduce viruses, disable features, or otherwise disrupt the Website’s functionality.
• Remove or alter copyright, trademark, or other proprietary notices.

The Website and its content are protected by copyright, trademarks, and other intellectual property laws. Unauthorized use may violate these laws and result in legal action, including cooperation with law enforcement. GM reserves the right to revoke access to the Website for any violations.

Content Disclaimer

The information on the Website is provided for general purposes only and is not intended as legal or professional advice. GM does not guarantee the accuracy, completeness, or timeliness of the Website content, which is provided “as-is” and “as available.” You are responsible for ensuring compliance with all applicable laws regarding the purchase, possession, and use of products listed on the Website. GM is not liable for any legal consequences arising from your use of the Website or products.

Platform Transactions

GM facilitates transactions between Sellers and Buyers, including through auctions, but does not take title to products. All transactions are subject to the applicable Seller Agreement, Buyer Agreement, or Auction Terms Addendum. Products are sold “as-is,” with no warranties from GM. Any manufacturer warranties are the responsibility of the Seller and manufacturer, and GM may, at its discretion, assist in contacting the manufacturer but is not obligated to do so.

Payment

You agree to pay all charges at the prices in effect for your purchases, including applicable shipping fees and taxes. GM accepts payments via Wire, ACH, and most major Credit Cards. GM facilitates payments through third-party providers and does not store payment information. Any payment disputes must be resolved with the payment provider. GM collects payments, deducts commissions, and remits net proceeds to Sellers, as outlined in the applicable agreements.

Order Cancellations

You may request to cancel an order within 48 hours of placement by contacting sales@generalmunition.com. Cancellations are not permitted if the order has been processed (typically within 3 hours) or shipped. GM reserves the right to cancel orders for non-compliance with these Terms or applicable agreements, charging a cancellation fee of $30.00 or 5% of the total purchase amount, whichever is greater.

Returns

All sales are final, including ammunition components, machines, and other merchandise. GM does not accept returns but is committed to addressing concerns. Contact sales@generalmunition.com for assistance.

Shipping

GM ships products in compliance with federal, state, and local laws, as well as shipping provider policies. Risk of loss transfers to the Buyer upon pickup or shipment, whichever occurs first. GM is not liable for delays, damages, misdelivery, or losses during shipping, regardless of whether GM assisted in arranging the carrier. Shipping insurance, if desired, must be arranged and paid for by the Seller or Buyer.

GM does not ship ammunition to Alaska, California, Connecticut, Hawaii, Illinois, Massachusetts, New Jersey, New York, Washington D.C., any U.S. territory, or foreign country — unless the buyer is a licensed entity authorized to receive ammunition in that jurisdiction.

Shipping charges are applied per order and displayed at checkout. GM may consolidate multiple orders into a single shipment without refunding shipping charges.

Scrap Ammo Pickup: If you have scrap ammo palletized and ready for pickup, GM can arrange pickup within one day. Liftgate Requirement: You must inform GM at the time of order placement if a liftgate is required for pickup or delivery. Failure to do so may result in delivery issues, and any additional charges (e.g., rescheduling, handling fees) are your responsibility.

Most orders ship within 3 business days, but lead times are estimates and not guaranteed. You will receive tracking information upon shipment.

Damage Claims

Inspect all packages at delivery. If damage is noticed:

• At delivery, note it on the driver’s receipt before signing.
• After unpacking, retain the box and packing materials for carrier inspection.

Report damages immediately to support@GMus.com (at delivery) or the carrier (after unpacking) for claims processing. Take photos/videos of damages.

GM is not liable for damages during shipping or manufacturing and acts only as a facilitator in the claims process.

Typographical Errors and Pricing Inaccuracies

GM reserves the right to cancel orders with incorrect pricing, even if confirmed or charged. If charged, GM will issue a credit for the incorrect amount. GM is not responsible for errors, omissions, or inaccuracies in product descriptions, pricing, or availability.

Special Promotions

GM may offer special promotions (e.g., bulk discounts, clearance sales) for limited periods, subject to additional terms communicated at the time of the promotion.

Limitation of Liability

GM is not liable for indirect, incidental, special, or consequential damages arising from your use of the Website or services, including damages for loss of profits, data, or other intangibles, even if advised of the possibility of such damages. GM’s total liability for any claim shall not exceed the commissions earned from the transaction in question or $50 for website usage claims, whichever is applicable.

Indemnification

You agree to indemnify, defend, and hold harmless GM, its officers, directors, employees, and agents from any claims, liabilities, damages, or expenses (including attorneys’ fees) arising from your violation of these Terms, applicable agreements, or any laws, including negligent or wrongful conduct.

Force Majeure

Neither party shall be liable for delays or failures due to causes beyond their reasonable control, including acts of God, natural disasters, war, government actions, or other force majeure events. The affected party must notify the other within 10 days, make diligent efforts to remedy the issue, and resume performance as soon as practicable. If the delay persists for 30 days, either party may terminate upon 30 days’ written notice.

Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Florida. Any disputes shall be resolved through binding arbitration in Hillsborough County, Florida, per the rules of the American Arbitration Association, except for injunctive relief to protect confidential information or intellectual property, which may be sought in court.

Assignment

You may not assign your rights or delegate your obligations under these Terms without GM’s prior written consent. Any unauthorized assignment is void.

No Third-Party Beneficiaries

These Terms are for the sole benefit of you and GM and do not confer rights on third parties.

No Waivers

GM’s failure to enforce any provision of these Terms does not constitute a waiver. Any waiver must be in writing and signed by GM.

Notices

Notices to you may be sent via email to the address you provide or posted on the Website, effective upon sending or posting. Notices to GM must be sent by personal delivery, overnight courier, or registered/certified mail to: General Munition LLC, 2640 Causeway Center Dr, Tampa, FL 33619, effective upon receipt (personal delivery), one business day (courier), or three business days (mail).

Severability

If any provision of these Terms is found invalid, illegal, or unenforceable, it shall be severed, and the remaining provisions shall remain in full force and effect.

Entire Agreement

These Terms, together with the Privacy Policy, Seller Agreement, Buyer Agreement, and Auction Terms Addendum (as applicable), constitute the entire agreement between you and GM, superseding all prior agreements.

Contact

For questions or concerns, please:

General Munition (“us”, “we”, or “our”) operates GeneralMunition.com (the “Site”).

We are committed to facilitating the accessibility and usability of all its digital properties, including this Site, for all people with disabilities. We are in the process of implementing the relevant portions of the World Wide Web Consortium’s Web Content Accessibility Guidelines 2.1 Level AA (WCAG 2.1 AA) as its web accessibility standard. Our website will be tested periodically with assistive technology such as screen readers and screen magnifiers, as well as with users with disabilities who use these technologies.

Contact Us With Your Accessibility Questions

Please note that our efforts are ongoing. If at any time you have specific questions or concerns about the accessibility of any particular web page, please contact us. If you encounter an accessibility issue, please be sure to specify the web page in your email, and we will make all reasonable efforts to make that page accessible for you.

Summary of Privacy Policy

The Privacy Policy explains how General Munition LLC collects, uses, and protects your personal information when using generalmunition.com.

• Data Collection: We collect personal information (e.g., name, address, FFL details) when you create an account, make purchases, or opt into 10DLC messaging, and technical data (e.g., IP address, browsing activity) via cookies and analytics tools like Google Analytics.
• Data Use: Information is used to process orders, verify compliance, improve services, send communications (e.g., 10DLC messages, marketing with consent), and meet legal obligations. Data Sharing: We do not sell or share data for marketing; data may be shared with service providers (e.g., Fortis Pay, shipping providers), for legal compliance, or during business transfers.
• Data Security: We use AES-256 encryption and ITAR-compliant cloud storage (e.g., Zoho); access to ITAR-controlled data is restricted to U.S. persons/entities.
• Your Rights: You can access, correct, or delete your data, opt out of marketing, or opt out of 10DLC messaging by texting STOP; data is retained for 5 years post-account closure for legal compliance.
• Additional Terms: The policy applies to U.S.-based users; international transfers are U.S.-based; we do not collect data from children under 18; third-party links are not covered.

Please read the full Privacy Policy below for complete details.

Full Privacy Policy

Effective Date: March 19, 2025 Introduction

Welcome to General Munition LLC (“GM,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit GMus.com (“Website” or “Site”).

By using our Website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our services.

We may update this Privacy Policy periodically. The effective date is listed at the top of this page. We will notify you of major changes via email or a notice on our Website.

GM operates as a B2B marketplace for ammunition manufacturers. We comply with all applicable federal, state, and local laws regarding the sale, purchase, and distribution of ammunition. Users of our platform are responsible for ensuring compliance with applicable laws, including but not limited to ITAR, ATF regulations, and state-specific ammunition restrictions. For terms of product sales and website guidelines, please refer to our Platform Terms of Service.

Information We Collect

We collect two types of information:

• Personal Information (provided by you)
• Automatic Data Collection (collected through cookies and analytics tools)

A. Personal Information You Provide

You may voluntarily provide personal information when you:

• Create an account or complete forms
• Purchase products from us Sign up for our mailing list
• Contact customer support
• Submit compliance documents
• Opt in to receive messages via 10DLC (long-code SMS messaging)

Personal data we may collect includes:

• Full name
• Street address, city, state, ZIP
• Phone number
• Email address
• Federal Firearms License (FFL) information (if applicable)
• Payment details (processed through Fortis Pay; GM does not store credit card details)
• Government-issued ID (for legal compliance)

B. Information Collected Automatically
When you visit our Website, we automatically collect technical data for security, analytics, and performance optimization. This includes:

• IP address and internet service provider
• Device type, operating system, and browser type
• Pages visited and time spent on the site
• Referring URL (the website that led you to our site)
• Site interactions (such as buttons clicked)

We use Google Analytics and Zoho Pagesense to track user interactions. You can opt out of Google Analytics tracking by downloading this browser extension: https://tools.google.com/dlpage/gaoptout.

10DLC Compliance and Privacy

A. Collection of Personal Information
We collect personal information from users when:

• You voluntarily provide it while using our Website or services.
• You submit your phone number to receive messages via 10DLC.

B. Use of Personal Information
We use the personal information you provide for the following purposes:

• To provide the requested services.
• To send you messages via 10DLC, as per your request. To comply with legal obligations.
• To improve our services and user experience.

C. Privacy and 10DLC
As a 10DLC service provider, we adhere to the following privacy principles:

• Privacy policies and terms and conditions are displayed next to the phone number entry fields.
• End-user information is protected and is not shared or sold to third parties for marketing, lead generation, or analytics purposes.
• Opt-in and opt-out procedures for 10DLC messaging are clearly outlined in both the Call-to-Action (CTA) and Terms and Conditions.
• Opt-in and opt-out occur via the designated 10DLC number. Short code opt-out routes are not used.

D. Opting Out
You can opt out of receiving 10DLC messages at any time by texting STOP to the 10DLC number associated with our service. If you need assistance or have questions, text HELP for support.

E. Disclosure of Personal Information
We do not share or sell end-user information to third parties or affiliates for any marketing, lead generation, or analytics purposes.

Cookies & Tracking Technologies

At GM we use cookies and similar tracking technologies on our website www.generalmunition.com to enhance your browsing experience and provide you with relevant information. Cookies are small text files that are placed on your device when you visit our site. These cookies serve various purposes, such as remembering your preferences, analyzing website traffic, and enabling us to offer you personalized content and advertisements.

We use both essential cookies, which are necessary for the basic functionality of the site, and analytical cookies, which help us gather insights into how our website is used and make improvements accordingly. Essential cookies enable you to navigate our website and access its features securely, while analytical cookies allow us to understand which pages are most popular, which products or services you are interested in, and how you interact with our content.

By using our website, you consent to the placement of cookies on your device. You can manage your cookie preferences through your browser settings, including blocking or deleting cookies, if you wish to restrict the data we collect. Please note that disabling certain cookies may impact your ability to fully utilize our website’s features. For more information about how we handle your personal data and how to exercise your rights, please refer to our Privacy Policy. We periodically review and update our cookies policy to ensure it reflects our current practices and complies with relevant laws and regulations. Any updates will be posted on this page, so please check back periodically for the latest information. If you have any questions or concerns about our cookies policy, please contact us at sales@generalmunition.com.

How We Use Your Information

Providing & Improving Services

• Process orders, payments, and shipping. Verify user identity for compliance.
• Collect and verify Federal Firearms License (FFL) information for compliance purposes, where applicable.
• GM does not sell ammunition directly but facilitates transactions between businesses.
• As part of our compliance obligations, users must verify their identity and age before listing or purchasing ammunition.
• Additional age and firearm-related restrictions are outlined in our Terms.
• Improve website functionality and security.

Communications & Marketing

• Respond to customer inquiries.
• Send order confirmations and updates.
• Provide personalized marketing (only with consent).

Legal & Security Purposes

• Prevent fraud and unauthorized transactions. Comply with federal and state regulations.
• Enforce our Terms and Conditions.

How We Share Your Information

GM does not sell, rent, or share personal information with third parties for advertising or marketing purposes. However, we may share data in the following cases:

• Affiliates and Service Providers: We may share data with business affiliates and service providers, such as payment processors (Fortis), shipping providers, and analytics partners (Google Analytics, Zoho Pagesense), to facilitate transactions and improve services. All financial transactions on GM are processed through third-party payment providers such as Fortis. GM does not store or process payment information. Users acknowledge that GM is not responsible for disputes, chargebacks, or financial fraud related to transactions processed by third-party payment providers. Any issues regarding payments should be addressed directly with the payment provider.
• Legal Compliance: We may disclose user data to law enforcement, government agencies, or regulatory authorities, including but not limited to the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the U.S. Department of State, and federal or state law enforcement agencies, when required by law, subpoena, or regulatory request. This may include sharing user
  information, transaction history, and compliance-related documentation, including Federal Firearms License (FFL) information, if necessary to comply with applicable regulations or assist in investigations.
• Business Transfers: If GM undergoes a merger, acquisition, or sale, user data may be transferred to the acquiring entity. In such cases, the new entity will be required to adhere to this Privacy Policy or implement equivalent data protection measures.

Data Security Encryption Compliant with ITAR Requirements

At GM, we prioritize the security of your personal information and adhere to stringent data protection standards, including those set forth by the International Traffic in Arms Regulations (ITAR).

We employ the Advanced Encryption Standard (AES) with a 256-bit key length (AES-256) for encrypting your data. This encryption standard is not only globally recognized for its strength but also meets and exceeds the ITAR requirement of a minimum 128-bit security strength. The AES-256 encryption is certified by the U.S. National Institute for Standards and Technology (NIST) and complies with the Federal Information Processing Standards Publication 140-2 (FIPS 140-2).

In line with ITAR regulations, we ensure that our data, particularly when stored or transmitted in the cloud, is protected with end-to-end encryption (E2EE). This means that your data remains encrypted from its point of origin until it reaches its intended recipient, without being decrypted at any intermediary stage. Additionally, in compliance with ITAR, the means of decryption are exclusively controlled by us and are not provided to any third party.

ITAR Access Restrictions

To comply with ITAR regulations, access to controlled technical data is strictly limited to U.S. persons/entities and is not accessible to foreign nationals unless explicitly authorized by the U.S. State Department. Unauthorized access or sharing of ITAR-controlled data is strictly prohibited.

GM prohibits the sharing, transmission, or export of ITAR-controlled technical data related to ammunition, ammunition components, or manufacturing processes. Users must not post, transmit, or share any
ITAR-restricted data on the platform without prior authorization from the U.S. Department of State. Any violation of ITAR regulations may result in account suspension and legal action.

ITAR-Compliant Cloud Storage

Controlled technical data stored in cloud environments is secured in compliance with ITAR, ensuring restricted access only to U.S. persons/entities. We work exclusively with ITAR-Compliant cloud service providers that meet ITAR security requirements to prevent unauthorized foreign access. These providers implement strict access controls, encryption protocols, and monitoring systems to safeguard restricted data.

Our data management and security are facilitated through ITAR-Compliant cloud storage solutions, including Zoho, which employs AES-256 encryption to safeguard your information. By utilizing these compliant providers, we ensure that technical data remains protected from unauthorized access and meets federal security standards.

While we deploy state-of-the-art security measures to protect your data, please be aware that no method of electronic storage or transmission over the internet is 100% secure. Therefore, while we strive for the highest level of data protection, absolute security cannot be guaranteed.

Data Retention Policy

We retain personal data only as long as necessary to:

• Fulfill the purpose for which it was collected (e.g., processing transactions, providing services).
• Comply with legal and regulatory requirements (e.g., ATF record-keeping obligations, which may require retaining transaction data for up to 5 years).
• Resolve disputes and enforce agreements.

After this period, we securely delete or anonymize your data. For example, account data is retained for 5 years after account closure to comply with legal requirements, unless a longer retention period is mandated by law.

Your Rights Regarding Your Personal Information

As a user of GM, you have certain rights regarding your personal information, subject to applicable laws:

• Access: You may request access to the personal information we hold about you, including details about how it is used and shared. Correction: You may request that we correct any inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to legal and regulatory retention requirements (e.g., for compliance with ATF or ITAR regulations).
• Opt-Out of Marketing: You may opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or contacting us at sales@generalmunition.com.

To exercise these rights, please contact us at sales@generalmunition.com with your request. We will respond within 30 days, or as required by applicable law, and may require verification of your identity to process your request.

Children’s Privacy

GM’s platform is intended for use by licensed business entities and authorized representatives who are at least 18 years old. We do not knowingly collect or solicit personal information from individuals under the age of 18. If we become aware that we have collected personal information from a child under 18, we will promptly delete such information from our records. If you believe we have collected information from a child under 18, please contact us at sales@generalmunition.com.

International Data Transfers

GM’s platform is intended for use by U.S.-based business entities, and all data is stored and processed within the United States in compliance with ITAR and other applicable regulations. We do not transfer ITAR-controlled data outside the U.S. or to foreign persons/entities without prior authorization from the U.S. Department of State. For non-ITAR data, if you are accessing our platform from outside the U.S., you acknowledge that your data will be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction. By using our platform, you consent to this transfer and processing.

Third-Party Links and Services

Our Website may contain links to third-party websites or services, such as Fortis Pay for payment processing or Google Analytics for opt-out options. We are not responsible for the privacy practices, security, or content of these third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit, as they are not governed by this Privacy Policy.

Changes to This Privacy Policy

GM reserves the right to modify this Privacy Policy at any time. Updates will be posted on this page with the effective date clearly indicated.

Contact Information

If you have questions or concerns about this Privacy Policy, please contact us: